Social Media Marketing has become especially relevant in the last several years. New and sometimes perplexing services seem to pop up every week making it extremely difficult to keep up. An awesome info graphic showing the complexity of social media marketing was recently posted on Business Insider.
Kids, don’t try this at home! We’ll help you develop a comprehensive Social Media Marketing strategy that encompasses any or all of the following:
Adding Share, ‘Like’ and Social Media Buttons to Your Site
One of the easiest and cheapest ways to encourage visitors to engage with your brand through social media is by adding share and ‘like’ buttons on all your pages. We put ours just below the content.. check it out!
Facebook Ad Campaigns
Promote your brand at a local, national or global level on the largest social networking site in the world. While not every promotion has caused an overnight sensation, social media has brought accelerated growth for many companies.
Create a page on your Facebook profile to reward people with special offers and exclusive content for ‘liking’ your page or recommending you to their friends.
Social Profile Management
If you’re just starting out, we can set up accounts, write posts and help you gain fans and followers. For clients with a more established social presence, we’ll do an assessment of your current activity and make recommendations based on those findings.
Consumer Review Sites
Whether or not you know it, people are talking about your business, its products and customer service. Sites like Yelp, Google Places and Urban Spoon offer listings and consumer reviews that your business might be on without you even knowing it! Verify ownership and these sites let you edit descriptions, post hours, link to your website and receive email notifications when someone writes a review.
Daily Deal Sites
Chances are, you’re already getting emails from at least one daily deal website like Groupon or Living Social. We can work with these companies to promote your products and services to their vast network of subscribers.
Inbound Link Building
Inbound links – a.k.a. backlinks – are links to your site from other sites and help to increase brand exposure, direct and indirect traffic as well as leads. Did we mention they also improve search engine rankings? The number of options for building inbound links is staggering. We’ll help you narrow the field to target sites that will generate the most relevant, high quality links possible.
Metrics and Tracking Stats
In order to measure success you first have to define what that is for your company at this particular time. Goals usually sound like:
- Add 300 people to our mailing list in the next two months
- Out of the three ads we ran, which message got the highest click through rate?
- Gain an additional 100 fans on Facebook within thirty days
Once a goal or metric is set, it can also be tracked.. We can provide reports and other statistical information to show you by the numbers what is working and where things should be improved.