Small Business SEO Packages

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From working with hundreds of small businesses and startups over the years, we’ve found that most companies know they need SEO and SEM. The biggest barrier comes down to cost. And frankly, if you’re launching a brand new site or haven’t done much on and off-site optimization already, you probably don’t need a massive effort up front. Continue reading

Twelve Benefits of Email Marketing

There are a number of benefits to sending timely messages at regular intervals. Having a captive audience is key… Keep in mind that every single person on your list has requested to hear from you. A survey done in 2011 shows that email is one of the strongest channels for the majority of small and medium sized businesses. Email Marketing remains an important channel of direct communication that should be included in any marketing plan. Continue reading

The Seven Basic Steps of Search Engine Marketing

This list is meant to give you a top down overview of the SEM process – each point touches on a specific aspect that could be expounded upon at great length. Even if your site has been established for some time this strategy should be used to help you assess where you’re at and make improvements wherever necessary. Continue reading

Lead Generation – Going Beyond the Brochure

Websites Should Bring Customers to You

A lot of people think about their site as a brochure they send customers to for ‘more information.’ Your website should be driving customers to you not the other way around! It’s time to start thinking about how to turn a website that just sits there month after month into a marketing tool for your business. Continue reading