In a nutshell, User Centered Design is an approach in which the needs of the user define the basis of most, if not all, decision making when it comes to what your site will do and how. Our focus revolves around three main principles: task completion, lead generation and segmentation. Continue reading
Traditional marketing splits audiences into demographics (age, gender, income) so that messages are more likely to resonate with the individual who reads it. Without a pile of cash for market research and focus groups, it is much easier to break your audience into groups and create focused, targeted campaigns rather than trying appeal to ‘everyone.’ This concept also applies to product and interface design. Continue reading
There are two primary challenges of Internet Marketing. The first is getting your site to show up in search results when someone types in phrases relevant to whatever it is you provide to your customers, audience and shareholders.
Once people have clicked through to your site the second obstacle to overcome is generating conversions — in other words, actionable, qualified leads for sales to follow up on. Continue reading