User Segmentation Leads to Higher Conversion

Traditional marketing splits audiences into demographics (age, gender, income) so that messages are more likely to resonate with the individual who reads it. Without a pile of cash for market research and focus groups, it is much easier to break your audience into groups and create focused, targeted campaigns rather than trying appeal to ‘everyone.’ This concept also applies to product and interface design. Continue reading

The Two Main Challenges of Internet Marketing

There are two primary challenges of Internet Marketing. The first is getting your site to show up in search results when someone types in phrases relevant to whatever it is you provide to your customers, audience and shareholders.

Once people have clicked through to your site the second obstacle to overcome is generating conversions — in other words, actionable, qualified leads for sales to follow up on. Continue reading