Small Business SEO Packages

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From working with hundreds of small businesses and startups over the years, we’ve found that most companies know they need SEO and SEM. The biggest barrier comes down to cost. And frankly, if you’re launching a brand new site or haven’t done much on and off-site optimization already, you probably don’t need a massive effort up front. Continue reading

User Segmentation Leads to Higher Conversion

Traditional marketing splits audiences into demographics (age, gender, income) so that messages are more likely to resonate with the individual who reads it. Without a pile of cash for market research and focus groups, it is much easier to break your audience into groups and create focused, targeted campaigns rather than trying appeal to ‘everyone.’ This concept also applies to product and interface design. Continue reading

Four Keys to Planning Email Marketing Campaigns

Over the years we have seen many businesses who don’t use their newsletters to the fullest extent possible. It makes sense because small business owners are too busy to worry about managing, creating and composing weekly emails. These tips can help make filling up the screen with engaging, meaningful content that will encourage repeat business not seem so daunting! Continue reading