User Segmentation Leads to Higher Conversion

Traditional marketing splits audiences into demographics (age, gender, income) so that messages are more likely to resonate with the individual who reads it. Without a pile of cash for market research and focus groups, it is much easier to break your audience into groups and create focused, targeted campaigns rather than trying appeal to ‘everyone.’ This concept also applies to product and interface design. Continue reading

Four Keys to Planning Email Marketing Campaigns

Over the years we have seen many businesses who don’t use their newsletters to the fullest extent possible. It makes sense because small business owners are too busy to worry about managing, creating and composing weekly emails. These tips can help make filling up the screen with engaging, meaningful content that will encourage repeat business not seem so daunting! Continue reading

Twelve Benefits of Email Marketing

There are a number of benefits to sending timely messages at regular intervals. Having a captive audience is key… Keep in mind that every single person on your list has requested to hear from you. A survey done in 2011 shows that email is one of the strongest channels for the majority of small and medium sized businesses. Email Marketing remains an important channel of direct communication that should be included in any marketing plan. Continue reading